Xerocon 2022


Booth design and marketing collateral for Xero’s annual conference for accountants, bookkeepers and advisors.

Marketing collateral

booth design

An in-person experience which aimed to showcase the company’s identity and values through a conference “un-booth” that reflects serenity, unity, and uniqueness. By creating shape language inspired by partners and clients of Wagepoint, we wanted to create a abstract imagery that represents diversity and fosters friendly interaction.

Inspired by the diversity of small businesses they work with, Wagepoint seeks to create a spotlighted piece of art that embodies their essence.